about the company. Our client is a reputable gaming company who is looking for a (Senior) Performance Marketing Manager to join the team.
about the job. ...
Develop and execute performance marketing strategies to drive user acquisition, retention, and revenue growth.
Conduct in-depth market research and competitor analysis to identify trends, opportunities, and target audiences.
Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, display advertising, social media, and influencer marketing.
Utilize analytics platforms and tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
Collaborate closely with the creative team to develop compelling ad creatives and landing page experiences that resonate with target audiences.
Manage relationships with external partners, such as advertising agencies and media platforms, to ensure effective campaign execution and performance.
Stay up to date with the latest industry trends, best practices, and emerging marketing technologies to drive innovation and competitive advantage.
Monitor key performance indicators (KPIs) and financial metrics to assess the effectiveness of marketing campaigns and make data-driven decisions.
Collaborate with the product management team to optimize user experience, app store optimization (ASO), and conversion funnels.
Work closely with the analytics team to identify user behavior patterns, optimize player segmentation, and implement A/B testing strategies.
skills & experiences required.
Bachelor's degree in marketing, business, or a related field. Master's degree is a plus.
Proven experience in performance marketing, preferably in the gaming industry.
Strong knowledge of digital marketing platforms, tools, and advertising networks, such as Google Ads, Facebook Ads, and programmatic advertising.
Proficiency in data analysis and experience with analytics platforms, such as Google Analytics, Appsflyer, or similar.
Familiarity with user acquisition strategies, retention marketing, and monetization models in the gaming industry.
Excellent analytical skills with the ability to interpret complex data and draw actionable insights.
Creative mindset with a keen eye for detail and design aesthetics.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Exceptional communication and collaboration skills to work effectively with cross-functional teams.
Passion for gaming and a deep understanding of gaming trends, genres, and player preferences.
If you're interested in this role, click 'apply now' or for further information and a confidential discussion on this role or to find out about more opportunities, please contact Angel on +852 6168 9169 or email angel.to@randstad.com.hk
show more
about the company. Our client is a reputable gaming company who is looking for a (Senior) Performance Marketing Manager to join the team.
about the job.
Develop and execute performance marketing strategies to drive user acquisition, retention, and revenue growth.
Conduct in-depth market research and competitor analysis to identify trends, opportunities, and target audiences.
Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, display advertising, social media, and influencer marketing.
Utilize analytics platforms and tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
Collaborate closely with the creative team to develop compelling ad creatives and landing page experiences that resonate with target audiences.
Manage relationships with external partners, such as advertising agencies and media platforms, to ensure effective campaign execution and performance.
Stay up to date with the latest industry trends, best practices, and emerging marketing technologies to drive innovation and competitive advantage.
Monitor key performance indicators (KPIs) and financial metrics to assess the effectiveness of marketing campaigns and make data-driven decisions.
Collaborate with the product management team to optimize user experience, app store optimization (ASO), and conversion funnels.
Work closely with the analytics team to identify user behavior patterns, optimize player segmentation, and implement A/B testing strategies.
skills & experiences required.
...
Bachelor's degree in marketing, business, or a related field. Master's degree is a plus.
Proven experience in performance marketing, preferably in the gaming industry.
Strong knowledge of digital marketing platforms, tools, and advertising networks, such as Google Ads, Facebook Ads, and programmatic advertising.
Proficiency in data analysis and experience with analytics platforms, such as Google Analytics, Appsflyer, or similar.
Familiarity with user acquisition strategies, retention marketing, and monetization models in the gaming industry.
Excellent analytical skills with the ability to interpret complex data and draw actionable insights.
Creative mindset with a keen eye for detail and design aesthetics.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Exceptional communication and collaboration skills to work effectively with cross-functional teams.
Passion for gaming and a deep understanding of gaming trends, genres, and player preferences.
If you're interested in this role, click 'apply now' or for further information and a confidential discussion on this role or to find out about more opportunities, please contact Angel on +852 6168 9169 or email angel.to@randstad.com.hk
show more
skills
digital marketing, performance, CRM, user acquisition, digital, marketing, seo, sem
qualifications
no additional qualifications required
education
Bachelor Degree
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